Instagram Sweepstakes Official Rules


Entry into this Sweepstakes constitutes your acceptance of these Official Rules.

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Entry into this Sweepstakes constitutes your acceptance of these Official Rules.

DATES:  This Sweepstakes will involve one Entry period, beginning August 21 at 4:00 PM CT and ends August 26 at 11:59 CT (independently “Sweepstakes Period”). WHO MAY ENTER:  Open to all legal U.S. residents, age 18 and over. Employees (and family members of employees) at Branch Messenger Inc. (“Branch”) or Evolve Bank and Trust (“Evolve”) are not eligible. 

HOW TO ENTER: Eligible entrants (“Entrants”) must have an Instagram account to enter this Sweepstakes or use the Alternative Method of Entry (AMOE) outlined below. If a prospective Entrant does not have an Instagram account, he or she can create one at no cost at Please note that a prospective Entrant must agree to comply with the Instagram Terms of Service and Privacy Policy in order to create an Instagram account and participate in this Sweepstakes. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. Entrants must visit (“Website”) during the Sweepstakes Period; follow on Instagram; like’s post regarding this Sweepstakes; and tag a non-profit organization the Entrant would like to support (steps combined, “Entry”). Each Instagram user is limited to one (1) Entry per Sweepstakes Period, totaling three (3) entries maximum.  Only the Entrant who does the tagging will be entered to win the prize. In addition, no Entry may contain any offensive or vulgar content or depict any pornographic or illegal act. Any non-profit organization that is independently selected or tagged by Entrants will be vetted by Branch, and if the organization is deemed offensive or does not match Branch values, Branch reserves the right to deny the Entry and the Entry will be disqualified. Any Entry containing inappropriate content, as determined by Branch in its sole and absolute discretion, will be considered ineligible and will not be part of the Sweepstakes. By submitting an Entry, each Entrant agrees his or her Entry complies with these Official Rules. Each Entrant also agrees that Branch may disqualify the Entrant from the Sweepstakes if Branch believes, in its sole and absolute discretion, that an Entry fails to comply with these Official Rules. If Branch rejects any Entry, such Entry will be disqualified and will not be considered a valid Entry. Entries may only be made according to the method described above. Automated entries (including but not limited to entries submitted using any robot, script, macro, or other automated service) are not permitted and will be disqualified. Only eligible Entries actually received by Branch before the end of each Sweepstakes Period will be included in the prize drawing for that period. Illegible, unintelligible, incomplete, or garbled Entries will be disqualified. Limit one (1) Entry per Entrant’s Instagram account during each Sweepstakes Period.  

ALTERNATIVE METHOD OF ENTRY (AMOE): You may also enter the Sweepstakes by mail as follows. On a plain 3” x 5” index card, legibly handprint or type your first name, last name, complete address, email address, and selected non-profit organization and mail your completed 3” x 5” card to Branch: Branch 50/50 Sweepstakes, 8014 Olson Memorial Hwy 55, #471, Golden Valley, MN 55427. To be considered eligible in the Sweepstakes, AMOE entries must be postmarked no later than August 25, 2020. Each AMOE card received will be considered as one (1) Entry for that Entrant for the applicable Sweepstakes Period. Regardless of the method used to enter this Sweepstakes, the maximum number of entries allowed is one (1)  per Entrant.

HOW TO WIN:  On August 27, Branch will randomly select three (3) potential winners from among all eligible Entries received from or through the AMOE, during the Sweepstakes Period. Potential winners must meet the eligibility requirements set forth in these Official Rules in order to qualify for a prize. Limit one prize per person, per Sweepstakes Period. Note: You are not a winner of any prize until you have been verified as a winner by Branch. 

ODDS OF WINNING:  The odds of winning depend upon the number of eligible Entries received during each Sweepstakes Period. 

PRIZES:  Three winners will each receive the following prize: If Entry was through Instragam, for the first Sweepstakes Period, such winners will receive one (1) $50 deposit and one (1) $50 donation to the Entrant’s tagged non-profit organization or one of the organizations selected by Branch, in the Entrant’s name. The prize amount will be delivered through a one-time deposit to the winner’s Branch Account; and the donation will be delivered electronically to the organization. If Entry was through AMOE or the winner does not have a Branch account, such winner will receive the same prize amounts on a virtual Amazon gift card emailed to their entry email address. Similarly, a $50 donation to the AMOE Entrant’s selected non-profit organization or one of the organizations selected by Branch, in the Entrant’s name will be provided electronically. The total ARV (Approximate Retail Value) of the available prize in the Sweepstakes is $50.00 (or $100 if donation is included.) 

Only prizes specified in the amounts indicated will be awarded.  Prizes are non-transferable, with no cash redemption or equivalent.  Branch reserves the right to substitute a prize or prize component of equal or greater value should a prize or any component of a prize become unavailable.  Except as specifically provided herein, all applicable taxes and usage charges on prizes are the sole responsibility of the winner.  If required by law, Branch or its agents shall require payment from winner of taxes to be remitted to the appropriate taxing authorities.  Branch expressly disclaims any responsibility or liability for injury or loss to any person or property relating to the delivery and/or subsequent use of prizes awarded.  Branch makes no representation or warranties concerning the appearance, safety or performance of any prize awarded. 

CLAIMING PRIZE: On August 27, the potential winner from the Sweepstakes Period will be notified by a direct Instagram message from or a direct email message from Branch. Each potential winner has twenty-four (24) hours from the time the direct message is sent, to send a reply direct message to or reply to Branch’s email. Potential winners may be asked to verify eligibility. Failure to respond within twenty-four (24) hours of potential winner notification may result in disqualification and an alternate potential winner may be selected. If a potential winner is found to be ineligible; is not in compliance with these Official Rules; declines to accept the prize; does not comply with Branch’s instructions; or the prize is returned as undeliverable, the prize may be forfeited in Branch’s sole discretion. If a prize is forfeited, then the prize may be awarded to an alternate winner, selected in a random drawing from among all remaining eligible Entries received, as determined by Branch in its sole discretion. Branch shall not be held responsible for any delays in awarding the prize for any reason. Each prize will only be awarded to a verified winner. Any unclaimed prizes will be awarded in a random drawing to be held as necessary. Prize will be awarded once the potential winner responds to us with the email address associated with their Branch account, or for AMOE Entrants, the email address to which the Amazon virtual gift card should be sent. By accepting a prize, each Entrant consents to Branch’s use of their name, photograph and/or likeness, address, voice, and statements made by or attributed to them, in perpetuity, in any and all media now known or hereafter developed (including, without limitation, print, broadcast and Internet), for all legitimate business purposes including advertising and promotional activities without additional compensation, unless prohibited by law. Upon deposit of the prize to the winner’s Branch Account or delivery of the prize to the AMOE Entrant’s email address, Branch will be deemed to have awarded the prize to the winner with winner assuming full responsibility for the prize. 

MISCELLANEOUS CONDITIONS:  All entries become the property of Branch and will not be returned.  By participating, Entrants agree to abide by and be bound by these Official Rules, which shall be final and binding with respect to all issues relating to this Sweepstakes.  It is the Entrant’s responsibility to ensure compliance with all of the conditions contained in these Official Rules.  Branch is not responsible for any lost, late, misdirected, stolen, illegible, incomplete Entries, or for any computer, online, telephone or technical malfunctions that may occur. Branch is not responsible for any incorrect or inaccurate information, whether caused by Website users, any of the equipment or programming associated with or utilized in the Sweepstakes, or any technical or human error which may occur in the processing of submissions in the Sweepstakes. Branch assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries.  Branch is not responsible for any problems, failures or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, email, players or browsers, on account of technical problems or traffic congestion on the Internet, at any website, or on account of any combination of the foregoing.  Branch is not responsible for any injury or damage to participants or to any computer related to or resulting from participating or downloading materials in this Sweepstakes.  If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Branch which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Branch reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes and select winners from among all eligible entries received prior to the cancellation.  Persons found tampering with or abusing any aspect of this Sweepstakes, or whom Branch believes to be causing malfunction, error, disruption or damage will be disqualified.  CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, BRANCH RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.  Branch reserves the right to correct any typographical, printing, computer programming or operator errors. By participating in this Sweepstakes, each Entrant agrees to release and hold harmless Branch and all respective parent companies, affiliates, subsidiaries, officers, directors, representatives, agents and employees, from any and all liability whatsoever for any injuries, losses or damages of any kind arising from or in connection with, either directly or indirectly from: 1) the awarding, acceptance, receipt, possession, use and/or misuse of any prize awarded herein; or 2) participation in the Sweepstakes or any prize related activities.

Privacy: By participating in this Sweepstakes, Each Entrant agrees to Branch’s use of their Entry for both online and offline direct marketing purposes.  Entrants may review Branch’s Privacy policy at

Arbitration and Choice of Law: Except where prohibited by law, as a condition of participating in this Sweepstakes, Entrant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association (AAA) and held at the AAA regional office nearest the Entrant’s residence; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (i.e., costs associated with entering this Sweepstakes), and Entrant further waives all rights to have damages multiplied or increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants and Branch in connection with this Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the State of Minnesota. 

WINNERS LIST: To obtain an official list of the names of the winners, send a self-addressed stamped business-size envelope to: Branch Messenger: Branch 50/50 Sweepstakes, 8014 Olson Memorial Hwy 55, #471, Golden Valley, MN 55427.  Requests must be received by August 28, 2020. 

Official Rules: If you would like a copy of these Official Rules, please send a self-addressed stamped envelope to:  Branch Messenger: Branch 50/50 Sweepstakes, 8014 Olson Memorial Hwy 55, #471, Golden Valley, MN 55427. Vermont residents may omit the return postage.  Requests received after the close of the third (and final) Sweepstakes Period will not be honored.

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